The importance of Google analytics
If you maintain Internet websites, one of the most important Internet marketing tools that you will ever use is something called Google analytics. By simply installing a few lines of code on each of the webpages of your website, a constant stream of data will be captured by Google — information that will be displayed to you in various graphs, reports and charts through the Google analytics dashboard. The great thing about this tool is that it is completely free — the code is free as well as the web-based application. If you had to purchase such an application you would without a doubt be required to pay hundreds of dollars — this is an essential tool you don’t want to be without.