Lyle & Scott’s Collaboration with US & Europe
lyle scott was a small company in the beginning with very limited investment but with top quality hosiery and underwear products. It soon grew rapidly and met with huge successes. 1926 was a turning point in this enterprise when it started producing specialized twin sets, cardigans and jumpers exclusively for golfers. It took a break from its conventional underwear and signed a landmark contact with United States ‘Y-Front’. It proved an epoch making event in life of brand. It then started producing ‘Y-Fronts’ for United Kingdom and Europe which turned to be a massive success. It significantly helped capturing these dream like markets within no time.
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