Super dry
Super dry was created in 2003 after an inspirational trip to Tokyo. The main purpose of superdry was to provide high quality products. What super dry did was they used American fabrics and Japanese graphics and combine them together to give a new type of product. This gave them an upper hand against there competitors who were focusing on just one type of product class. There products are sold in more than 20 countries which make them a global distributor of clothing. Celebrities like beckham, kate moss and jude law are regularly seen wearing there clothes. This makes them popular among celebrities as well.